frill
Boarbs

The Frill alternative with no idea limits and no add-on fees

Frill caps ideas at 50 on the Startup plan and charges extra for privacy, surveys, and white labeling. Boarbs gives you unlimited posts, unlimited voters, and no add-ons — starting at $0.

Free forever for small teams · No credit card required · Import from Frill

Why teams switch

What Frill users keep telling us

These are the reasons teams give when they move from Frill to Boarbs. Not marketing spin — real frustrations we hear every week.

50 ideas is not enough

Frill's Startup plan ($25/mo) caps you at 50 active ideas. Once you hit that limit, you have to archive or delete old ideas before your community can submit new ones. Boarbs gives you unlimited posts on every plan — including free.

Add-ons turn $25/mo into $75/mo

Frill sells roadmaps, privacy, and surveys as separate add-ons at $25/mo each. White labeling is another $100/mo. The base plan looks cheap, but a fully-featured setup quickly costs $75–175/mo. Boarbs includes everything in one flat price.

Modular pricing creates confusion

With Frill, you're constantly weighing which add-ons you actually need. Privacy controls? Extra. Surveys? Extra. Custom branding? Extra. Boarbs keeps it simple: pick a plan by number of boards, and everything else is included.

Limited customization without upgrades

Want to remove Frill branding? That's $100/mo extra for white labeling on top of your base plan. Boarbs Pro ($29/mo) includes custom domains, branding removal, and full customization — no surprise costs.

Feature comparison

Boarbs vs Frill — side by side

An honest look at how both tools compare across the features that matter most for feedback management.

Boarbs
Frill
Starting price
Free
$25/mo (Startup)
Active ideas on base plan
Unlimited
50 ideas
Unlimited ideas plan
$19/mo
$49/mo (Business)
Public voting
No login required for voters
Embeddable widget
Public roadmap
Add-on ($25/mo)
Keyboard shortcuts
API-first / Open API
White labeling / branding removal
Pro ($29/mo)
Add-on ($100/mo)
Privacy controls
Add-on ($25/mo)
Custom domain
Pro ($29/mo)
All plans
Setup time
2 minutes
~10 minutes
Self-serve cancellation
Data export
Pricing

What you actually pay for a complete setup

Frill's base plans look affordable, but add-ons for roadmaps, privacy, surveys, and white labeling add up fast. Here's what it actually costs to get the features most teams need.

What you need
Boarbs
Frill
Getting started
$0
$25/moStartup plan, 50 ideas max
Unlimited ideas
$19/mo
$49/moBusiness plan
With roadmap add-on
$19/mo
$74/moBusiness + Roadmap
With white labeling
$29/mo
$149/moGrowth plan
Full-featured setup
$29/mo
$149+/moGrowth plan with all add-ons

Every Boarbs plan includes

  • Unlimited posts and voters on every plan
  • 3 boards free, up to unlimited on Pro ($29/mo)
  • Unlimited team members
  • Public roadmap included — no add-on
  • Custom domain and branding removal on Pro
  • Self-serve cancellation

Frill's add-on pricing explained

Frill's base plans include ideas and basic feedback collection. But roadmaps, privacy controls, and surveys each cost $25/mo extra. White labeling — removing the Frill branding — adds another $100/mo. Most teams need at least one or two of these add-ons.

The Startup plan at 50 ideas also creates an artificial ceiling. Once your board gets traction, you're forced to upgrade to Business ($49/mo) just to keep accepting feedback. With Boarbs, posts and voters are unlimited on every plan — you only pay more for additional boards.

Honest take

Who should switch — and who shouldn't

Boarbs isn't for everyone. Here's an honest look at who we're the right fit for and when Frill might still make more sense.

Switch to Boarbs if…

Boarbs is the better choice when:

  • You're hitting Frill's 50-idea limit and don't want to pay double for unlimited
  • You want roadmaps and privacy included — not sold as add-ons
  • Frictionless voting matters — your users shouldn't need accounts to vote
  • You value keyboard-first, fast UX for managing feedback
  • You want one predictable price, not a base plan plus add-ons
  • You need a genuinely free tier for early-stage products

Frill might be better if…

Consider staying with Frill when:

  • You need built-in surveys for customer research
  • You rely on Frill's Intercom or Zendesk integration today
  • You need the prioritization scoring framework (benefit/cost matrix)
  • Your team actively uses Frill's announcement/changelog feature
Migration

Switching from Frill takes minutes

We've made migration straightforward. Import your existing data and go live without losing a single vote.

01

Export your data

Export your ideas, votes, and comments from Frill. We support CSV and API-based imports.

02

Import into Boarbs

Use our import tool or API to bring everything into your new board. Posts, votes, and statuses all transfer.

03

Go live

Swap your embed snippet or update your portal URL. Your users won't skip a beat — everything they voted on is already there.

Need help migrating?

Reach out and we'll walk you through the import process step by step.

Get migration help
FAQ

Switching from Frill — common questions

Your first board in 2 minutes

Free forever for small teams. No credit card, no setup wizard, no demo calls.

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